THE PURGE: VALENTINES DAY 2017

No Guarantees. No Returns. No Love.

This Valentines Day, ahead of the US debut of his ongoing project, The Casual Pleasure of Disappointment, Bjarne Melgaard will be giving away his personal collection of designer fashion and streetwear FREE of charge to the public, on a first come, first serve basis. In groups of 100, the shoppers will have 15 minutes to fill their custom MELGAARD garbage bags with as much as they can carry. Once the 15 minutes are up, shoppers will be immediately evacuated from the premise. No RSVP required, free and open to the public.

The hoard includes scores of pieces by Supreme, Margiela, Lanvin, Huff, Eckhaus Latta, Yohji Yamamoto, Stussy, Issey Miyake and Comme des Garçons — as well as 100+ pieces from the new MELGAARD streetwear collection, which makes its world debut within this purge.

February 14, 2017
Tuesday, 5-8pm
Free and open to the public

Selected Press
Refinery29: This Artist Is Giving Away His $500K Designer Wardrobe To The Public Tonight (Seriously)

The Art Newspaper: Bjarne’s Valentine’s Day purge

Artsy: Art World Wild Man Bjarne Melgaard Is Turning Himself into a Fashion Brand—and Giving Away the Clothes

Guest of a Guest: A New York Creative Just Gave Away All His Designer Clothes… For Art

Highsnobiety: Inside the NY Art Exhibition That Gave Away $500K of Free Designer Threads

The New York Times: This Artist Just Gave Away Half a Million Dollars in Clothes

Observer: A Survivor’s Account of Bjarne Melgaard’s Purge Party

Office Magazine: Bjarne Melgaard’s casual pleasure of disappointment

BULLETT:  People Lined Up Around The Block Bjarne Melgaard’s Designer Hand-Me-Downs

Out Magazine:  New Yorkers Went Absolutely Bats*** Last Night For Bjarne Melgaard’s ‘Purge’

Vouge: New York Fashion Week: Vogue Runway’s Editors React

ArtNet News: People Lost Their Minds During Bjarne Melgaard’s ‘Purge’

InStyle: Michael Kors, Brandon Maxwell, and More Seduce with Luxe Fashion

W Magazine: Artist Bjarne Melgaard Just Disrupted New York Fashion Week By Giving Away “I Hate Rihanna” T-Shirts at His Dystopic, Dyspeptic “Department Store”

GQ: New York Fashion Week’s Rowdiest Event Wasn’t Even a Fashion Show

The Source: Style Sector: Designer Bjarne Melgaard Gives Away Personal Collection For NYFW17

Cycle: Bjarne Melgaard’s Public Performance: The Purge